UX RESEARCH INTERN @ CAL'S STUDENT PARENT CENTER

Objective: Enhance the student-parent experience at Cal.

Research Methods: Semi-structured interviews and surveys. I was given five weeks with a team of four to propose potential solutions that address student-parents' pain points. Since financial resources was not a bearing issue, semi-structured interviews were chosen to gain a rich, deep, and complex view of our users' experiences. Once we reached saturation, qualitative coding (e.g., standardization, affinity diagrams, 2x2 matrices, etc.) were used to identify four main issues. Afterwards, we dispersed surveys to gauge the significance of our findings.

Challenges: 

Results: